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Purandar figs are a distinctive variety of figs grown in the Purandar Taluka of Maharashtra.
The Agricultural and Processed Food Products Export Development Authority (APEDA) has helped achieve a significant milestone in India’s agricultural exports sector with the export of the country’s first ready-to-drink (RTD) fig juice made from GI-tagged Purandar Figs to Poland.
Agriculture based exports help drive economic growth, create jobs and improve livelihoods of millions of people. They also promote technological advancements, market expansion, and the development of allied industries like manufacturing, packaging, supply chain and logistics. They also help strengthen international relations and open doors for broader economic collaborations.
What are Purandar Figs
Purandar figs grow in the Purandar Taluka of Indian state of Maharashtra. The region of Purandar has a unique climate and soil composition that is particularly conducive to fig cultivation. These figs are highly regarded for their distinct sweet taste, texture, and quality, making them a sought-after delicacy. They have a higher sugar content compared to figs grown in other regions, which adds to their appeal. The figs are also prized for their juiciness and larger size, making them a premium product.
What is Geographical Indication (GI) Tag received by the Purandar Figs
Purandar figs have been awarded the Geographical Indication (GI) tag, which signifies that they are a product of a specific region and have qualities or a reputation that are intrinsic to that area. The GI tag helps in preserving the unique characteristics of Purandar figs and protects them from imitation. It also helps in building a brand that is recognized for its unique qualities globally.
The GI tag further increases their value by protecting their authenticity and ensuring that they remain a cherished product of the Purandar region.
Role of APEDA in Purandar Figs Juice Export
The Agricultural and Processed Food Products Export Development Authority (APEDA) is responsible for promoting the export of agricultural and processed food products from India. Its role involves a range of activities, including the certification of products, providing financial assistance, and organizing international trade fairs to showcase Indian products.
In this case, APEDA played a pivotal role in facilitating the export of the fig juice by assisting with the necessary certifications and ensuring that the product met the stringent quality and safety standards required for international markets. APEDA’s involvement likely included coordinating between local producers, exporters, and international buyers, thereby helping to navigate the complex export processes and compliance with international trade regulations.
Significance of the Export of GI Tagged Purandar Figs RTD Juice to a EU Country
1. Promotion of GI Products: The export of fig juice made from GI-tagged Purandar Figs is a major step in promoting Indian GI products in the global market. Marking a product to an Indian origin puts the country to the forefront demonstrating high quality products coming out of India. It also increases visibility of other Indian exports.
2. Value Addition: Instead of exporting raw figs, which might face stiff competition and lower prices in international markets, processing them into a ready-to-drink juice adds value and opens up new markets. This helps in increasing the income of local farmers and boosting the overall economy.
3. Market Diversification: Exporting to Poland, a European Union member country, is a strategic move as it helps diversify India’s export markets. The EU has strict food safety regulations, and successfully entering this market indicates that Indian products are meeting high international standards. This could open the door for Indian agricultural exports to other EU countries and beyond.
4. Sustainability and Rural Development: The export of agri products supports sustainable agricultural practices and rural development. By promoting unique local products on the global stage, it encourages the preservation of traditional farming methods and contributes to the economic upliftment of rural communities.
5. Brand India: Purandar figs RTD juice export is also a part of the broader “Brand India” strategy, which aims to position Indian products as high-quality, sustainable, and authentic. By highlighting the uniqueness of products like Purandar figs, India can strengthen its image as a source of premium agricultural goods.
The export of India’s first ready-to-drink fig juice made from GI-tagged Purandar Figs to Poland, facilitated by APEDA, is a landmark achievement in the country’s agricultural export landscape. This initiative not only boosts India’s agricultural exports but also supports rural development and sustainability, contributing to the broader goals of economic growth and global competitiveness.
